The Privacy Policy of Adv.Cake system

This Privacy Policy provides you information on how self-employed entrepreneur Belov S.D., Russia, Moscow (hereinafter “Adv.Cake” or “we/us/our”) deal with your personal and non-personal data whether you visit our website www.advcake.com , whether we collect data from you as an advertiser or a publisher or whether you are a user of our advertisers’ or publishers’ websites and platforms.

1. Definitions

1.1 Personal data

“Personal data” means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

1.2 Non-personal data

“Non-personal data” means any information that cannot be related to your identity and therefore cannot be classified as personal data, like e.g. information about browser types, operating systems, domain names, access dates and times, referring website addresses, online transactions and browsing and search activity.

1.3 Processing

“Processing” means any operation or set of operations which is performed on data such as collection, recording, organizing, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

2. Collecting and processing of personal data

The scope of collecting and processing of personal and non-personal data about you or other information depends on the way you get in touch with us or our technologies and services:

  • as a visitor of www.advcake.com;

  • as a publisher or an advertiser

  • as a user of our publishers’ and advertisers’ websites.

By this Privacy Policy, we want to keep you informed which information we receive and use on every stage.

We use personal data only for administering and providing our technologies and services. We store personal and any other kind of data strictly in compliance with applicable data protection and privacy legislation and our contractual duties, and prevent unauthorized access to data to the best of our abilities.

We do not transmit data to other third parties unless you have given your consent thereto or the transmission is made to state institutions on the basis of mandatory national legislation or other categories of recipients stated in section 3.

2.1 If you are a visitor of www.advcake.com

If you visit the Adv.Cake website www.advcake.com, no personal data is collected and recorded unless you’ve provided it voluntarily, e.g. as part of a survey. However, we log the following non-personal data to facilitate the use of our website and to ensure its security and stability on our web servers:

  • the IP address of the requesting device;

  • the date and time of your visit;

  • the data specifications of your browser and operating system;

  • the website you were referred from to our website (so-called Referrer URL).

This information is stored in a log file until it is automatically deleted.

2.1.1. Cookies

We use cookies to improve and optimize the usability of our website. Cookies do not cause damage to your device, do not contain viruses, trojans or other malicious software. The cookie stores information, which is linked to the respective device used. However, this does not mean that we store personal information about you or are aware of your identity.

Visiting and surfing on our website are possible without cookies. Most browsers accept cookies automatically. You may change the security settings of your web browser in order to stop your device receiving and storing cookies, to allow receiving and storing cookies from selected websites only, or to be notified before receiving cookies. However please note, that these settings may have negative effects on the usability and user guidance of websites and other online services. You may delete cookies stored in your browser at any time. Information stored in such cookies will be removed from your device.

Cookies used on our website are listed below:

DomainCookie’s nameThe service life of CookieDescription and dedication of Cookie
.advcake.com _ym_visorc_* 24 hours Cookie by Yandex.Metrica. Allows to identify users
.advcake.com _fbp 90 days Cookie by Facebook. Allows to identify users
.advcake.com _ym_uid 1 years Cookie by Yandex.Metrica. Allows defining user ID.
.advcake.com _ym_isad 24 hours Cookie by Yandex.Metrica. Allows defining an ad blocker presence.
.advcake.com _gat 24 hours Analytic cookie by Google Analytics. Allows to identify users
.advcake.com _ym_d 1 year Cookie by Yandex.Metrica.
.advcake.com _gid 48 hours Analytic cookie by Google Analytics. Allows to identify users
.advcake.com _ga 2 years Analytic cookie by Google Analytics. Allows to identify users
.advcake.com i18n_redirected 1 year Website language is detected automatically according to the data of the browser.Cookies are used in order not to reiterate the change of website language.

2.1.2 Social plugins and analyzing tools

Adv.Cake uses Facebook pixel, Yandex.Metrica and Google Analytics. Below you can learn more about how they use your information and, if you avoid connecting to plugins, find out how to opt out.

This processing of (personal) data is necessary for our legitimate interests (i.e. marketing by increasing the range of our website/services), Art. 6 sec. 1 lit. F GDPR.

Facebook

Facebook is a social network of Facebook Ireland Limited, Hanover Reach, 5-7 Hanover Quay, Dublin 2, Ireland (hereinafter ‘Facebook’). On our website, we have included Facebook pixel. For a summary of Facebook pixel please refer to https://developers.facebook.com/docs/facebook-pixel.

When you enter a page on our website that contains a Facebook pixel, your browser or app will establish a direct connection to Facebook servers where the pixel is loaded from. The information that your browser has visited the corresponding page of our online services will be transmitted to Facebook, even if you do not have a Facebook account or are not logged into your account. This information (including your IP address) will be sent by your browser directly to a Facebook server in the USA and stored there.

If you are logged into your Facebook account at the same time, you can also assign the page impression to your Facebook profile. If you click on embedded Facebook buttons and log into your Facebook account (or are already logged in), this information will be sent directly to a Facebook server and stored there. The corresponding information is published on your Facebook profile and in your chronicle/timeline in a short form. Facebook can thus collect and store additional usage data. If you want to prevent the transmission and storage of your data and your behavior on our online services through Facebook, you must use the opt-out solution:

Click here to opt out of Facebook Pixel

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You can also change your Ad Settings here: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen or log out of your Facebook account before you visit our sites and delete any cookies placed by Facebook.

For more information about your rights and about how Facebook is recording and processing data please see Data Privacy Policy of Facebook which is available at http://www.facebook.com/about/privacy/ and https://www.facebook.com/help/443483272359009#!/help/340599879348142/

2.1.2.2 Google Analytics

We use Google Analytics which is a web analyzing tool of Google Inc., Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter ‘Google’) for the purposes of the adequate design and continuous optimization of our website. Google Analytics works with cookies and creates pseudonymized usage profiles, which enable an analysis of your use of our website. Information stored in such cookies (such as browser type/version, an operating system used, referrer URL, hostname of the accessing computer, time of server request) is usually transmitted to Google’s servers and stored on them.

Due to the activation of the IP anonymization (IP masking), Google will truncate and therefore anonymize the IP address of your device within the European Union or the European Economic Area.

We contracted Google to analyze your use of this website in order to produce reports on the activities on our website and provide more services connected to the use of our website and the Internet in general. We also use Google Analytics for marketing purposes: it allows us to advertise on third party websites (including Google) to previous visitors to our website.

The IP address provided by your browser will not be combined with other Google data. The information may be transferred to third parties if this is required by law or if third parties process this data on behalf of Google. You can prevent cookies from being stored on your device by adjusting your browser software accordingly. However please note, that changing your settings may have negative effects on the usability of our website. You may prevent Google from recording and processing data on your use of our website (including your device’s IP address) and storing such information in a cookie by using an opt-out solution:

Click here to opt out of Google Analytics

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OFF

You also can download and install a browser deactivation add-on from http://tools.google.com/dlpage/gaoptout?hl=en.

For more information, see Google Privacy Policy: https://www.google.com/intl/en/policies/privacy/

Yandex.Metrica

We use Yandex.Metrica Service, accessible at http://api.yandex.com/metrika/, which enables the user’s different services and applications to interact with the Yandex.Metrica Service of Yandex. Yandex.Metrica works with cookies and creates pseudonymized usage profiles, which enable an analysis of your use of our website. Information stored in such cookies (such as browser type/version, an operating system used, referrer URL, hostname of the accessing computer, time of server request) is usually transmitted to and stored on servers of Yandex.

Due to the activation of the IP anonymization (IP masking), Yandex will truncate and therefore anonymize the IP address of your device within the European Union or the European Economic Area.

We contracted Yandex to analyze your use of this website in order to produce reports on the activities on our website and provide more services connected to the use of our website and the internet in general. We also use Yandex.Metrica for marketing purposes: it allows us to advertise on third party websites (including Yandex) to previous visitors to our website.

The IP address provided by your browser will not be combined with other Yandex data. The information may be transferred to third parties if this is required by law or if third parties process this data on behalf of Yandex. You can prevent cookies from being stored on your device by adjusting your browser software accordingly. However please note, that changing your settings may have negative effects on the usability of our website. You may prevent Yandex from recording and processing data on your use of our website (including your device’s IP address) and storing such information in a cookie by using an opt-out solution:

Click here to opt out of Yandex.Metrica

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You also can download and install a browser deactivation add-on from https://yandex.com/support/metrica/general/opt-out.xml

For more information, see Yandex Privacy Policy: https://yandex.ru/legal/confidential/?lang=en

2.2 If you are a publisher or an advertiser

2.2.1 Registration in Adv.Cake system

To obtain access to our technologies and services, you need to register in our system. After that in addition to the data described in section 2.1, we collect and process:

  • personal data you specified in your registration form: your name, country, email address, etc.;

  • data you provide during your participation in Adv.Cake system, e.g. your phone number, postal address, etc.

This processing of personal data is necessary for the performance of the contract, Art. 6 sec. 1 lit. b GDPR.

We do not collect or use any further personal data other than voluntarily provided by you.

2.2.2 Analysing tools

We use Google Analytics and Yandex.Metrica on account pages. More information you can find in paragraphs 2.1.2.2 – 2.1.2.3.

2.3 If you are a user of our publishers’ and advertisers’ websites and platforms, CPA networks, which are our partners

2.3.1 Cookies

We store cookies on devices of users who are visiting websites/platforms and using online services of our publishers, CPA networks and advertisers, which are our partners. These cookies store information about:

  • when and on what device a click on an advertisement occurred;

  • the advertiser’s affiliate program;

  • the publisher;

  • the specific time of the user’s action;

  • actions on the website.

While tracking we may also collect information about the device that is used to perform a conversion such as its operating system and browser.

The purpose of this data processing is to track conversions (leads and sales such as installing an application or placing an order in an online shop) and to consider it for the performance of the contract with advertisers, publishers, CPA networks, Art. 6 sec. 1 lit b GDPR.

If you do not want Adv.Cake to collect and store your data, click the button below to opt out. Please note, that it may affect the functionality of the websites that Adv.Cake works with, e.g. you may not get a reward for a purchase from a website in cashback form.

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OFF

Our tracking cookies are listed below.

DomainCookie’s nameThe service life of CookieDescription and dedication of Cookie
partner's website advcake_last_utm 2 years Cookie is used for the capture of following an advertising link
partner's website advcake_url 2 years Cookie is used for the capture of URL of following an advertising link
partner's website advcake_trackid 2 years Analytic cookie. Allows to identify users
partner's website user_unic_ac_id 2 years Analytic cookie. Allows to identify users
partner's website advcake_session 1 hour Analytic cookie. Is used for determination of time during which the user was on the site
partner's website advcake_utm_content 2 years Cookie is used for the capture of following an advertising link
partner's website advcake_utm_campaign 2 years Cookie is used for the capture of following an advertising link
partner's website advcake_params 2 years Cookie is used for the capture of following an advertising link

Please note: although we choose our business partners and clients carefully, we are not responsible for the privacy practices of websites and mobile applications operated by such third parties. You should check the applicable Privacy Policies of such websites and mobile applications you visit for more information on what kind of data they are processing with the help of our services and technologies and how they handle any data they collect from you as well as the legal base(s) for that processing.

2.3.2 Information on cookies and third-party cookies

A publisher should inform users of his website not only about his own first-party cookies but also about third-party cookies, including those placed by Adv.Cake: their names, purposes and how the user may prevent cookies being placed on his/her device. A user must give his/her consent to the use of both first-party and third-party cookies on a publisher's website before a cookie is placed.

3. Data protection and transmitting to third parties

Adv.Cake takes all technical and organizational security measures required to protect your personal data from loss, unauthorized disclosure or other forms of misuse. Data is stored in a safe environment that is not open to public access. Your personal data may be encrypted before transmission in certain cases (e.g. processing your login data). This means that – support by your browser provided – communication between your device and our servers will include recognized encryption measures. Our staff has been trained in privacy matters and in dealing with data and information, which they gain access to in a responsible manner. Please be aware that if you contact us via email, the confidentiality of the information therein may not be ensured. Third persons may have access to the contents of emails.

Adv.Cake may transmit your data to:

  • Service providers — to assist or facilitate in the services we provide to our clients, but only if we contractually assigned these to process data on our behalf and, both ourselves and the subcontracted service providers comply with all processing data requirements of the European Union and the European Economic Area;

  • Companies that we control and subsidiaries of such to fulfill our contractual obligations provided that these companies are subject to this Privacy Policy or privacy guidelines ensuring at least equal protection for your data;

  • State institutions on the basis of mandatory national legislation.

We do not transmit data to other third parties unless you have given your consent thereto.

In the event that Adv.Cake is acquired by or merged with a third party, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from you as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your information is treated, transferred, or used.

4. User rights

You have the following rights concerning our processing of your personal data:

  • Right to access

  • Right to rectification;

  • Right to erasure

  • Right to the restriction of processing;

  • Right to data portability;

  • Right to object (on grounds relating your particular situation) in case of processing of your personal data based on our legitimate interest (e.g. direct marketing);

  • Right to withdraw your consent at any time in case of any consent-based processing of your personal data without affecting the lawfulness of processing based on consent before your withdrawal;

  • The right to lodge a complaint with a supervisory authority.

You may exercise your legal rights by contacting us via email to gdpr@advcake.com. While observing applicable privacy legislation we will erase your data without any action required by you, if retention of your data is no longer necessary for the purpose pursued or retention is no longer allowed for any legal reason. We may restrict processing instead of erasing your data where legally not allowed to erase (e.g. legal obligations to maintain your personal data).

5. Amendments

We may modify this Privacy Policy and our data security provisions at any time, in particular, if new laws and regulations need to be adopted or we regard amendments reasonable.

6. Questions / Contact

For all questions and requests related to the security of your information, please contact us and our privacy officers via e-mail gdpr@advcake.com